For almost 15 years 106 & Park was the number one show on BET. As the series came to a close, BET hosted a wrap party in New York City to celebrate the show’s legacy. BET needed us to create an interactive giveaway and a social photo activation that would generate buzz among fans using social media.
Live Screen Printing
Live Screen Printing proved to be the optimal combination of branded giveaway and interactive activation for the farewell party. Our design team created a series of 106 & Park themed screens to be printed live. Guests had their choice of garment color and design before learning to print with our in-house screen printing team.
Social Media Photo Activation
To accommodate the large crowd at event we chose a customized Selfie Booth (powered by our own SelfieBooth.com) along with a number of branded social media sharing stations and a custom printed step and repeat backdrop. Photos taken at the Selfie Booth kiosk could be printed and shared from any of the networked sharing stations.
“Thank you for everything. Folks had a great time! We look forward to seeing the creative activations you come up with for our future events!”
– Manager Event Productions, BET Networks