Upon completion of their new brand identity, global asset management firm Alliance Bernstein wanted to introduce their nearly 2,000 New York based team members to the new look of the company. Alliance reached out to us to assist in their official rebranding day. The goal was for all of their employees to receive a live printed T-shirt in the size, color, and design of their choice. To add to the challenge of creating 2,000 live printed T-shirts at a single event, Alliance needed the activation performed in just 6 hours during the company’s busy lunch sessions.
Live Screen Printing
Live Screen Printing: On rebranding day we descended on Alliance’s headquarters with a stacked crew of production assistants and expert screen printers along with a production level printing press normally reserved for permanent installation in a screen printing facility and a slew of driers to quickly cure the printed garments. In a 6 hour period we blasted through box after box of garments using our branded ordering kiosks to keep the flow of traffic organized and moving quickly. Alliance team members were pleasantly surprised to be introduced to the company’s new branding in such an interactive way.
“Thank you so much for everything! Everyone has really enjoyed it!”
– Vice President & Director of Events, Alliance Bernstein